Digital Marketing Intern, Martha Foreman, discusses the benefits of gaining real-life work experience

Elanders News

Martha and Robyn

I am approaching my one-year anniversary as an intern at Elanders UK and it has been a real career- defining opportunity for me.

Studying an extended Level 3 Diploma in Business Studies at Gateshead College, I was made aware that the company had partnered with the college and was offering placements to students looking for real-life work experience.

Having explored a number of career options, I applied and was selected for the position of digital marketing intern and I haven’t looked back! I work one day a week at the company in what is a very supportive learning environment, working closely with digital marketing executive, Robyn Dixon.

I have enjoyed working on pay-per-click (PPC) campaigns, overseeing content creation for our new website and producing targeted articles for our social media channels. Most recently, I have joined the wider sales meetings, providing me with a greater overview of the business.

My learning journey and transition to full-time employment with the company is set to start in September and I am very excited about that. I will be working four days a week as a digital marketing executive, taking on more responsibility and this will coincide with one day a week at Northumbria University.

I was thrilled to learn that I have been accepted onto a three-year Digital Marketing BSC (Hons) Degree at the university. The course will enhance my role at Elanders UK, where I am set to learn more about campaign and content management. There will also be a big focus on what constitutes a positive user experience on digital platforms and I will also work more closely with the business development team and help provide content to support their objectives.

Learning the theory side of digital marketing in the classroom coupled with working in industry, has boosted my confidence and skill-set. Its amazing to think that just over a year ago I was applying for the position of intern and later this year I will become a member of the team. I would definitely recommend the apprenticeship route to any student looking to progress in their career.