Ways to reduce your brands environmental impact: Packaging
One of the worlds biggest pains right now is plastic and waste.
You order your favourite bottle of alcohol from an online store because you can’t get it anywhere close by and when you receive it, you’re instantly hit with the guilt of layers of bubble wrap. Now whether you’re the business that can’t seem to find an alternative or the customer who is receiving goods, in 2021 it’s just not a good look and can put customers off.
Another factor to consider is the 2022 plastic tax. From April 2022 any plastic packaging containing less than 30% recycled plastic content that is produced or imported into the UK will be taxable at £200 per tonne. Irrespective of whether you want to reduce your businesses environmental impact or not for ethical reasons, eco-friendly is the future.
The answer to reducing your carbon footprint is simple… Invest NOW in a great innovative packaging supplier.
- Start simple by looking for a packaging supplier which matches your ethics and cares about the environment and its impact. Elanders McNaughtans packaging factory is a carbon-neutral site with the plans of being carbon negative soon.
- Get innovative and bespoke designs for your products. Nothing is impossible but it may take time and hard work. We’ve managed to design, test and sign off an e-commerce packaging solution for glass bottle spirits which can be thrown out of a window… and still not break the contents of the packaging… and guess what…. ZERO bubble wrap and 100% cardboard! Our specialist design team also incorporated the need for your branding to be on the packaging, so you never lose touch.
- Request eco-friendly materials to be used in your packaging.
- Minimal packaging designs. Going slightly back to point 2, using the minimal amount of materials can make your packaging more environmentally friendly, but also sleeker and more sophisticated.
- Get your staff involved. Make your advocacy and promise to being more eco-friendly known to all your staff with training and encouraging new ideas to reduce waste.